True Fit news and archive

Princess Polly partners with True Fit for size and fit recommendations

Australian-born fashion brand Princess Polly is teaming up with AI platform True Fit, which decodes size and fit for consumers and fashion retailers, to offer AI-powered size and fit recommendations to shoppers across its collections. Princess Polly offers on-trend fashion for shoppers in the UK, the US, and its home country of Australia, and...

People

True Fit names new chief revenue officer

True Fit, the fit personalisation platform for fashion retailers, has named former Snap Inc. and Bazaarvoice executive Rob Weaver as its new chief revenue officer. Weaver, described by True Fit as an experienced go-to-market executive, will join its executive team and will lead the platform’s ambitious growth trajectory across the US, UK and...

Business

True Fit extends partnership with Google Cloud

Personalisation platform TrueFit has announced the extension of its strategic partnership with Google Cloud, which will see it establish stronger integrations of its BigQuery services. It comes as TrueFit looks to optimise how it serves and shares the data from its fashion dataset Fashion Genome with its brand partners. Currently, the service...

FashionPress Release

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more

Fashion Genome data reveals YoY shoppers are checking out less frequently and buying more when they do decide to spend with AOV up 16%. True Fit’s Data Reveals Key Consumer Insights as Retailers Navigate a Shifting Landscape. Trends from True Fit’s Fashion Genome the world's largest connected dataset for fashion, which analyzes insights from...

BusinessPress Release

Old Navy tops US consumers’ favorite fitting brands, True Fit data shows

Old Navy, Nike and American Eagle are among the United States’ favorite fitting brands according to the latest data from True Fit, the leading solution that helps apparel and footwear retailers optimize fit guidance online and drive confidence for shoppers. True Fit’s Fashion Genome™, the world’s largest apparel and footwear dataset, connects...

Fashion Press Release

Fashioning the perfect fit – the UK’s favourite fitting brands revealed

Fashion brands are discovering the importance of sizing and fit in reaching customers, driving conversions and increasing loyalty, says Sarah Curran-Usher, MD EMEA of True Fit. Fit as a factor in a consumer’s decision to buy and keep a brand is well-established. What was less understood until more recently was just how important it is right...

People

True Fit names chief technology officer to scale growth plans

True Fit, the platform for apparel and footwear retailers to optimise fit guidance, has strengthened its executive team with two strategic hires to underpin scaling growth, appointing Raj Chandrasekaran as its new chief technology officer and data privacy expert Tracy Gray as general counsel. Former eBay, OpenTable, and Roku executive Raj...

Report

UK’s fashion retailer Quiz keeps investing in its AI-driven personalisation capabilities through True Fit

New York – British fashion retailer Quiz has just announced a partnership with fashion personalisation platform True Fit to integrate its True Confidence solution onto Quiz’s e-commerce site. True Fit’s solution supports Quiz’s strategy to enhance the shopping experience for all customers and is now available for customers to use when buying...

Business

UK’s fashion retailer Quiz keeps investing in its AI-driven personalisation capabilities through True Fit

ManagementFeatured

The week AI took the fashion world by storm: Finery and True Fit secure millions in seed capital

Set to be a gloomy week – initiated by Blue Monday, the third week of January saw how Artificial Intelligence (AI) took the fashion industry by storm with two AI-heavy startups securing a total 60 million dollars in seed capital investment. “The retail industry is experiencing an exciting and profound shift toward great, personal experiences,...

ManagementFeatured

True Fit closes 55 million dollar investment round

True Fit, the data-driven personalisation platform for footwear and clothing, has secured 55 million dollars in a Series C investment round, led by Georgian Partners with participation from existing investors Jump Capital, Signal Peak Ventures, Intel Capital, and new investor Cross Creek Capital. The new funding will enable the brand to develop...

Report

True Fit footwear and apparel discovery platform secures 25 million funding

True Fit, a data-driven footwear and apparel discovery software platform, announced Wednesday that it has raised a 25 million dollars Series B round from Intel Capital, Signal Peak Ventures and Jump Capital. “It’s an exhilarating time at the intersection of fashion and data science. We’re so pleased the True Fit platform is unlocking digital...