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Express launches new direct-to-consumer lifestyle brand UpWest

Fashion retailer Express is adding a new digitally native brand under its helm. The American label announced that it launched UpWest, a direct-to-consumer lifestyle brand focused on comfort, on Nov. 7 with a debut collection of everyday casual apparel including loungewear, knitwear, sleepwear, and more for both men and women. In addition to...

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