Walmart Realm news and archive

Walmart launches four new immersive holiday shopping experiences on Walmart Realm

Walmart has expanded its immersive online shopping platform Walmart Realm with four new experiences. Launched just in time for the holiday season, the new experiences aim to capture the spirit of the season and inspire customers looking for the perfect holiday gift. The newly launched holiday rooms, powered by the Emperia platform and produced...

Retail

Walmart launches influencer-curated virtual shopping platform, Walmart Realm

Walmart has launched a new immersive online shopping platform designed to gamify consumers' shopping journeys. Dubbed Walmart Realm, the virtual platform features three different shopping environments that are driven by social trends and curated by social media influencers. The online shopping ‘realms’ include the underwater world of So Jelly,...