Walmart launches four new immersive holiday shopping experiences on Walmart Realm

Walmart has expanded its immersive online shopping platform Walmart Realm with four new experiences.

Launched just in time for the holiday season, the new experiences aim to capture the spirit of the season and inspire customers looking for the perfect holiday gift. The newly launched holiday rooms, powered by the Emperia platform and produced by Sawhorse Studios, encompass four captivating marketplaces filled with influencer-inspired virtual shops.

Each experience is designed around festive themes and seasonal trends, including Mountain Chalet, Hosting Holiday, White Elephant Wonderland, and Sweet Gifts.

This is the third addition to Walmart Realm, which was officially launched in May 2024. The shopping platform now features 12 worlds, or realms, where customers can discover trending items and reimagine the online shopping experience.

Walmart Realm’s holiday experience combines the latest technologies with gamified shopping, inviting customers to explore cheerful virtual worlds where they can engage with products and dive into festive, interactive digital spaces.