Wholesale news and archive

Beyond the jean: How Cup of Joe’s ‘total look’ strategy is driving 2026 basket value

In a price-sensitive 2026 market, retailers are increasingly focused on maximizing the commercial potential of every square meter. The traditional ‘single jean purchase’ is steadily giving way to a more holistic approach, driven by coordinated sets and tonal layering that encourage higher basket values. Cup of Joe (COJ) has anticipated this...

Retail

Truekind makes physical retail debut in Belk department stores

Intimates brand Truekind has made its physical retail debut and launched in Belk department stores. The brand is now available in 258 Belk retail locations across the Southeast and on Belk.com as of March 25. Customers can now shop a curated selection of Truekind’s best-selling lingerie styles in sizes small to 4x extra large. The launch is part...

Retail

Lulus launches on Amazon & partners with Victoria's Secret as part of digital wholesale push

Lulus has launched a dedicated storefront on Amazon and a new online wholesale partnership with Victoria’s Secret (VS), as the California-based fashion brand strengthens its online wholesale presence. The dedicated Lulus storefront on Amazon offers a curated dress assortment from Lulus, with the majority of styles available exclusively on Amazon...

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Retail

David’s Bridal launches wholesale division with a focus on independent boutiques

American bridal-store chain David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent boutiques globally with exclusive designer capsule collections from Vera Wang Bride, Oleg Cassini, and Viola Chan Couture. The wholesale programme has been designed to...

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Business

Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks

Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....

Fashion

Kiprun makes a play for the US running market

Kiprun, the running and trail brand from global multi-specialist sports brand Decathlon, is entering the US market with new shoes and distribution channels next year. The running brand, which launched in 2008 and is present in 70 countries, has become one of Europe’s emerging performance running brands, trusted by Olympians, World Champions, and...

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Business

Global fashion buyers return to confident ordering, says Joor

Fashion wholesale platform Joor has reported a strong rebound in international wholesale buying in the third quarter of 2025, as retailers outside the United States resumed orders following a slowdown earlier in the year. According to Joor’s transaction data from like-for-like retailers, global purchases declined by five percent year on year in...

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Gymshark taps Dick’s Sporting Goods as first US wholesale partner

Gymshark has established an agreement with Dick’s Sporting Goods, making the company the first US retailer to secure a wholesale partnership with the British sportswear brand. With this, Gymshark will launch in 12 Dick’s House of Sport stores. In a statement, Brendan Kirk, vice president of merchandising at Dick’s Sporting Goods, said launching...

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Forever 21 names new US partners to drive growth and wholesale expansion

Authentic Brands Group (Authentic), the global brand development and licensing platform, has announced a new partner network for Forever 21 in the US, as it looks to transform the fashion retailer into a digital-first, consumer-led brand. The new strategic partnership network aims to usher in a “new chapter” for Forever 21 by driving digital...

Retail

Independent boutiques seize wholesale spotlight as Joor Unveils 2025 power list

Independent fashion boutiques are moving from the sidelines to centre stage in the global wholesale market, according to new data from Joor, the fashion industry’s largest digital wholesale platform. The company’s annual JOOR 100: Top Global Retailers 2025, released this week, charts a sector that is not just resilient but expanding rapidly...

Retail

Topshop reveals Liberty as UK wholesale partner

Since Topshop management confirmed plans to roll-out the newly revived brand through wholesale, onlookers have continued to speculate who exactly its UK partner will be. Now, just days after Topshop made its official relaunch in a runway show on Trafalgar Square, the mystery seems to have been solved. On its Instagram page, Topshop continued its...

Fashion

Sloggi expands reach in the UK with Matalan deal

Comfort-first underwear and bodywear brand Sloggi is expanding its reach in the UK with a wholesale deal that will launch key collections across 20 Matalan stores. Sloggi will be selling its signature collections, including Basic+, which offers super soft fabrications across maxi, tai and midi styles with smooth seams; GO Crush, designed for...