Winter Olympics news and archive

Volcom unveils US snowboard team uniforms for Winter Olympics

Board sports brand Volcom, owned by Authentic Brands Group, has unveiled the US snowboard team uniforms for the Olympic Winter Games Beijing 2022. As official outfitter to the US snowboard team, Volcom has designed uniforms that celebrate the brand’s DIY roots and ‘Alive We Ride’ mentality, as well as being versatile to match the “diverse and...

Fashion

Ben Sherman and Team GB unveil ceremony wear for winter Olympics

Ben Sherman has unveiled its latest collection with Team GB that the athletes will wear to attend the opening and closing ceremony at the Beijing 2022 Olympic Winter Games. The athlete’s opening ceremony attire features a deep roll-neck cream sweater featuring a bold and colourful deconstructed union jack flag, worn with navy mini-dogtooth print...