Volcom unveils US snowboard team uniforms for Winter Olympics

Board sports brand Volcom, owned by Authentic Brands Group, has unveiled the US snowboard team uniforms for the Olympic Winter Games Beijing 2022.

As official outfitter to the US snowboard team, Volcom has designed uniforms that celebrate the brand’s DIY roots and ‘Alive We Ride’ mentality, as well as being versatile to match the “diverse and intense needs” of the American athletes.

Volcom explains that the avant-garde designs weave together cutting edge, patented proprietary technologies and bio-based sustainable materials, which function for peak performance, and each element has been “heavily tested” to ensure the US snowboard team will take to the air in style.

The Winter Olympic uniforms include the ‘Volcom Owl 3 Layer Gore Jacket’ which provides an outer Gore-tex shell, coupled with the ‘Volcom Utility Puff’ inside as an insulated, hooded puffy jacket that can transition into a fully functional, sleeveless layering vest.

The line also features the brand’s patented ‘Volcom Zip-Tech’ jacket to pant interface, designed to keep athletes warm and dry while keeping snow out, and the ‘Volcom Thermal Defense System’ (TDS) designed to keep the wearer warm where they need it most.

Each piece also features USA patches and trims, gold-plated zipper pulls, and a lucky faux rabbit’s foot stashed in the jacket for good luck. While the collage print adorning the uniform pays tribute to Volcom’s storied history.

Ryan Immegart, chief marketing officer of Volcom and Liberated Brands, said in a statement: “The Volcom team is honoured to be the official uniform provider for the US Snowboard Team and provide for world-class athletes on snowboarding’s biggest global stage.

“Volcom was the first brand to combine the cultures of surfing, snowboarding, skateboarding, music and art and the original pioneer of the action sports industry. 30 years later, Volcom’s ‘True To This’ spirit comes to life through these uniquely designed uniforms created exclusively for some of the world’s greatest snowboarders.”