Fashion brands have had to adapt during the ongoing pandemic, with catwalks cancelled and retail shut, and Alexander McQueen’s design staff rose to the challenge by creating couture creations from their kitchens and gardens. With working from home becoming a norm, Alexander McQueen sent its designer’s home with stock house fabric to work on, and...
Feb 5, 2021
The SS21 collections seen during online fashion weeks this month were largely put together by teams working from home. As offices, studio and factories were closed from March, new methods of working were needed to deal with the disruption to businesses across all fashion industry sectors. Government policies to contain the spread of Covid-19...
Jul 28, 2020
As discussion escalates on how the work-from-home model will continue as society reopens and businesses invite staff back onto work premises, the fashion industry is grappling with the limitations associated with virtual connection. The process of creating a collection orbits around tactility. From sketch review to draping, fabric selection to...
May 11, 2020
Walmart, the world’s largest brick-and-mortar retailer, reported that sales of tops are surging during the shutdown. But bottoms are stagnant, surely also a metaphor for our sedentary new existence working from home, experiencing screen fatigue and snacking nervously between Slack and Zoom meetings. As navigating the latest videoconference...
Apr 8, 2020