60-seconds with...
By FashionUnited
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Nadine Hutchinson, Managing Director of statement brand BlingDeenie Jewellery and Accessories.
Education
Studied BA (Hons) Fashion Management at London College of Fashion.
Achievements
Launched BlingDeenie Jewellery and Accessories in summer of 2008.
International stockists in UK, Tokyo, Lebanon, Ireland, Jamaica and Germany.
BlingDeenie nail collection launched April 2010 in Urban Outfitters.
Currently working on
The new BlingDeenie e-commerce website www.blingdeenie.com. Look out for new blog coming soon.
Working on the new 'Candy Floss' SS11 collection, pink, pink and more pink! Note: BlingDeenie Candy Floss collection will be exhibiting at Pure London on 1-3 August 2010, Olympia, Nat Gallery - Stand K81. Free candy floss for everyone!
Expanding the brand’s international distribution through boutique, department stockists and concessions and organising sales entry strategies for these new markets. Hutchinson beams: “Wholesale inquiries are crazzzy, emails don't stop.”
BlingDeenie Jewellery is teaming up with talented designer dure and will sponsor the designer’s catwalk at London Fashion Week.
Objectives
Expand the brand into new international target markets and develop existing design strategies, keeping ahead of commercial trends and pushing boundaries with each item of jewellery.