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Alexa Chung launching denim collection with AG

By FashionUnited

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TV personality and model Alexa Chung is teaming up with California-based denim brand Adriano Goldschmied (AG) to

launch a capsule womenswear collection of denim comprising of “missing pieces” from her “dream denim wardrobe”.

The 20-piece collection will launch in spring 2015 and will include vintage-inspired overalls, dresses, T-shirts and high-waisted jeans, as well as blouses in a palette of pale pink, cream, rusty red and army green.

Commenting on the collaboration, Chung said: “The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late-1960s, early-1970s aesthetic.”

The line will be available from January 2015 at select AG wholesale accounts as well as its retail stores and ecommerce site, and it has been reported that Selfridges and Net-a-Porter.com have also expressed an interest in stocking the line. Retail pricing will range between 70 and 300 dollars.

Chung has previously collaborated with American retailer Madewell on a capsule womenswear line in 2011, and has on-going beauty partnerships with both Eyeko and Nails Inc.


Adriano Goldschmied
AG Jeans
Alexa Chung