Los Angeles-based clothing retailer, American Apparelhas announced the opening of a new store in Westfield London. This new store opening is part of the brand’s recent expansion in the UK, which in addition to two Selfridges store-in-stores opened earlier this month brings the company's total store base to 18.
The new 2100 sq ft store in Westfield London connects American Apparel to the nearly 30 million people who shop at the shopping centre each year, and will showcase both womenswear and unisex styles, ranging from basics and staple garments to more fashionable pieces and seasonal outerwear.
"Westfield London is one of the largest shopping centres in all of in the United Kingdom and we're thrilled to be there. The people of London have always demonstrated a deep understanding of our brand. We've had great success together in Westfield Malls across the US and opening with them in London will be a significant addition to our foothold there. We're pleased to have the opportunity to serve a new set of customers and expand our offerings for those already shopping at our stores," said Marsha Brady, a creative director for American Apparel.