Bally opens first global flagship in London

Swiss luxury shoe and accessories company Bally launched their new concept store in London on Wednesday.

The three-floor, 4,320 square foot Bond Street store is the first global store to offer Bally’s full menswear, womenswear, footwear and accessories collections, as well as new services including bespoke footwear.

Other stores will follow in Beverly Hills, Los Angeles and Tokyo, Japan.

Bally's CEO Frederic de Narp told Drapers the Bond Street flagship was the “ultimate expression" of the brand. “Its opening marks the first day of the new Bally. Shoppers will be able to experience the full brand and see the first collections under Pablo [Coppola, Bally’s design director] in store. It’s a monumental step."

Bally also plans to expand its 300 wholesale accounts across the globe and sees the Bond Street store as a showcase for the brand.

Designed by David Chipperfield Architects, the London flagship was inspired by an archive image of a Bally store in Switzerland in the 1920s. It features a 3D timber wall where a series of walnut and aluminium displays can be attached in order to display and illuminate products.