Belstaff goes premium

Belstaff is planning a quiet revolution, and is launching itself in more premium spheres.

The London-based brand, which is owned by Labelux, is re-launching its leather and ready-to-wear to higher-end customers with its autumn winter 2012 collection.

Some previous stockists have been informed they are no longer able to buy the brand, as Belstaff looks to reposition its distribution. The company has apparently enlisted the services of consultants who worked on the Marc by Marc Jacobs European launch, and presented a collection during London Fashion Week.

The Labelux portfolio also includes Bally, Jimmy Choo and Derek Lam.