Blag launches menswear label

Blag, a fashion, art and lifestyle publication is to launch its debut menswear collection in July. Founded by

identical twin sisters Sally and Sarah Edwards, the niche publication has teamed up with actor Tom Hardy on a sporty menswear line that will be available in Selfridges from next month.

The casualwear collection is based on sporty shapes including T-shirts, sweatshirting and joggers, some of which are printed with original art work by Sarah and Sally.

Blag was founded in 1992 as a niche style publication In 1992 when Sarah and Sally were still at art school. The clothing label was founded in 2012 with mainly T-shirts, allowing customers to choose their own colourways, styles and designs. Sourcing responsibly produced, organic cotton tees and hoodies and produced art in collaboration with Tom Hardy.