British luxury brand Burberry has created a new

post of chief design officer, to ease Christopher Bailey workload when he replaces Angela Ahrendts as chief executive next year.

The design role will be filled by Luc Goidadin, who has worked alongside Bailey for over 12 years, and he will be responsible for overseeing all design activity under Bailey’s leadership.

In addition to the new design role, Burberry also announced that it would be reorganising its management structure to make it more streamlined and that the company would be divided into three “pillars” – design, product and communication.

Commenting on the new company structure, Bailey said: “This will allow me to continue to remain fully involved in setting the creative direction and vision for the brand.”

In the short presentation ahead of the company’s half-year results, Bailey added that there would be no “radical change” to Burberry’s strategy under his leadership and that the streamlined structure is to “fully support” him in his new role.
 

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