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Click ’n chat to Burberry

Apparel

Click ’n chat to Burberry

By

Jan 13, 2011

For AW11, Burberry will be live streaming the Burberry Prorsum AW11 menswear runway

show from Milan from 5PM (Milan time) on Saturday 15th January. Immediately after the show, visitors can pre-order outerwear and bags from the collection using instant messaging through ‘click to chat’ or place a personal order via 'click to call'. Orders will be delivered within two months.

For its new SS11 campaign, quintessentially British fashion label Burberry teamed up with photographic icon Mario Testino. The campaign will reveal new cast member each month, which refers to the global monthly flow of new Burberry products over the full breadth of the brand’s offering. Burberry strategy is translated across all of the brand’s online, offline, and in store touch points. The images are shot on Brighton beach with British models Cara Delevigne and Jacob Young.

Burberry, which was founded in 1856, is a member of the FTSE100 and is headquartered in London.