E-commerce platform launch for customised fashion

A new e-commerce platform for personalising fashion clothing has been launched.

Called Tinker Tailor, the service offers wearers an online function to customise and personalise from more than 80 of the world's top designers, such as Marchesa, Vivienne Westwood and Preen.

"As in many other industries, the luxury fashion consumer increasingly desires to put a personal stamp on important purchases," said Aslaug Magnusdottir, Co-Founder & CEO. "Tinker Tailor is the first multi-brand store that empowers women to customise items from the designers she knows and loves. And for those shoppers who have always wanted to design their very own dream item, our design tools and in-house atelier makes the process simple and exciting."

"In a world where everyone is looking for the most exclusive and limited edition version of everything, I think Tinker Tailor just takes the art of customization to a new level," said Leandra Medine, 'Man Repeller' blogger and Tinker Tailor advisor.

The company's three other co-founders are Matt Pavelle (Chief Technology Officer), Gabriel Levy (Chief Marketing Officer) and Cleo Davis-Urman (Director of Creative Relations).