Elle Magazine online is to launch Premium Vintage, a newseries that explores how vintage influences current fashion and trends. Created in partnership with the magazine and Embassy Row, the stylish video web series premiered on June 8, 2010 on elle.com. In addition to seeing top fashion designers and industry experts muse about fashion's love affair with vintage, the series will teach viewers how a little nostalgia goes a long way when it comes to today's trends; give tips for making old favorites current; and explain what to look for on vintage shopping excursions.
Hosted by former model and MTV contributor Andrea Grove Kaplan, each 3-4 minute episode of Premium Vintage includes a rotating cast of designers, stylists, fashion editors, and celebrities offering a behind-the-scenes look at the industry. Elle Fashion News Director Anne Slowey also gets in on the action with an exclusive backstage pass at New York Fashion Week; interviewing an elite group of celebrated designers such as Jason Wu, Tory Burch, Michael Kors, and Anna Sui about their vintage inspiration.
"I've always been obsessed with vintage as are most fashion designers that source inspiration from flea markets and eBay to second-hand thrifts," says Slowey. "For our Premium Vintage series, some of the world's biggest fashion names welcome us into their studios to talk about their passion for history."
The series also features weekly 'How-to' segments where industry experts explain everything from how to recreate a runway look, add a vintage touch to your wardrobe and curate your own personal vintage collection. In addition to the fashion, the series also features vintage-inspired hair and makeup tips from Elle's own beauty editors.