Fabindia, India’s largest private retail brand of craftbased products has tied up with Myntra.com to retail its products online. Myntra.com, the largest online destination for fashion and lifestyle products in the country will retail 26 product categories from Fabindia via its online platform myntra.com/fabindia. These will include men’s wear, women’s wear, kids wear and accessories.
Fabindia is a 50 year old mainstream retail company that specializes in natural, craft-based, contemporary and affordable products made from traditional techniques, skills and hand-based processes. Currently, Fabindia retails its products through its 149 outlets across 64 cities in India. Myntra has become the preferred online shopping destination for over 1.2 million registered users with over 5,000 transactions daily. This association comes as a strategic move for Fabindia to reach out to Myntra’s growing customer base and make available its products to a larger audience across the country.
Commenting on the tie-up, Mukesh Bansal, Founder and CEO, Myntra.com, said, “Fabindia has created a niche for its products in the Indian market for over 50 years with its trademark handloom fabrics and apparels designed for urban tastes. This association will help over 2,00,000 daily visitors from over 10,000 zip codes across the country have 24×7 access to the latest Fabindia products on Myntra.com.”
Myntra.com will showcase the largest collection of men’s ethnic wear, wide range of saris, contemporary jewelry and the widest range of dupattas from Fabindia. Products will be shipped to shoppers across 10,000 zip codes free of charge with an option of paying cash on delivery.