Farfetch names chief marketing officer

Farfetch, the online marketplace for independent fashion

boutiques, has appointed Shopbop communications boss Stephanie Horton as chief marketing officer.

Horton, who was previously head of communications at Shopbop, will oversee global marketing and public relations strategies at Farfetch, which brings together more than 250 of the best fashion indies.

Reporting directly into Farfetch’s founder and chief executive Jose Neves, Horton will be based at the company’s head office in London.

Commenting on the appointment Neves said: "We are very proud of our team, culture, and values, and I am tremendously excited about the recent additions to our stellar team.

“We opened a New York office this month, brought in Gabrielle de Papp, formerly vice president of corporate public relations from Neiman Marcus, and now we are thrilled to announce that Stephanie Horton is joining the company.

“Stephanie's expertise merges business with creativity. She is renowned for her ability to make big ideas a reality."

Prior to Shopbop, Horton was executive director of creative services at Vogue, and director of marketing at the New York Times.

Horton added: "I'm excited to be joining the Farfetch team. It's such a uniquely positioned brand, and there is endless opportunity to create compelling content to engage customers in completely new ways. I look forward to working with the talented team at Farfetch, and being a part of its' evolution into a global business."