Fashion and retailers honoured at Clio Image Awards

Fashion campaigns, retailers, advertisers and designers

were the categories and winners honoured at the first ever Clio Image Awards in New York on Wednesday.

The Clio Awards, not to be confused with its new Image Award, is one of the world’s most recognized award competitions for advertising, design and communications. The image award is geared towards excellence in advertising and communication to a fashion or beauty brand in categories including mobile, experiential, print, out of home and video.

Alexander McQueen and Macy's grand prize winners

Alexander McQueen and Macy's were the big winners in the print world, taking home the grand prize in the prestige and mass sectors, respectively. The former won for its dark spring/summer 2014 campaign starring Kate Moss shot by Steven Klein, while the latter was a poster for the retailer's 2013 flower show.  

Burberry won the prestige title in digital/mobile for its Burberry Kisses campaign launched with Google last summer. Uniqlo took the mass award in the same category for its Uniqlo Storms Pinterest initiative, which achieved 55m impressions in five days without any advertising budget.

In out of home, Gap took the title for its Holiday 2013 campaign. The ads portrayed different types of love; depicting diversity and focusing on a message of acceptance throughout.

There were also honours for T by Alexander Wang, Diesel's Reboot campaign, the Inside Chanel video series. Further awards went to Inez & Vinoodh for achievements in fashion photography, as well as in categories such as store design, PR, packaging and partnerships.