G-Star names creative director

Denim label G-Star Raw has announced the appointment of Peter Hamelinck as creative

director.

Hamelinck, formerly creative director at Havas Worldwide Amsterdam, has spent more than a decade working in advertising and social media, and recently worked on the Tweetphony, Freo Loan League and award-winning Twitter Race projects.

Commenting on his new role, Hamerlinck said: “At G-Star I will combine all my personal interests from fashion and photography to design and sculpture for a very cool creative company.”

The appointment has been met with some criticism as even though Hamelinck studied Fashion at the Netherlands’ ArtEZ Institute of the Arts and worked as an editorial photographer and art director he has not designed fashion or accessories.

Prior to working at Havas, Hamelinck's international career also spanned BBDO, Y&R and StrawberryFrog, for clients including Citroën, Foot Locker, IKEA, Onitsuka Tiger, Sony Ericsson, Schiphol Airport and Mercedes-Benz.