Giorgio Armani launches global online flagship

Italian fashion brand Giorgio Armani has unveiled its

global online flagship store at Armani.com. This new website houses five of the group’s brands allowing customers to acquire clothing and accessories for men and women from the Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans and Armani Junior lines.

Armani.com is supported by Yoox Group, the Armani Group’s global partner for e-commerce, and will be immediately active in 32 countries, in Europe, the United States and Japan, and in four languages, Italian, English, French and Japanese. The site is also optimised for iPhone, iPad and Android users for access on the move.

As well as a shopping destination the new Armani.com site includes editorial content that will be updated on a weekly basis, the site launched with an exclusive video of Rihanna, the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/12 advertising campaigns

Additionally, Armani.com will extend its presence in China from October 20 with the launch of Armani.cn.