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Gwen Stefani for Target

By FashionUnited

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Singer and fashion designer Gwen Stefani is partnering with Target on an exclusive collection

of apparel and accessories for infants, toddlers and tween girls. The first instalment of the Harajuku Mini for Target line drops into Target stores on November 13.

“I’ve always been inspired by the cool children’s clothing in Japan, but it was always so hard for me to find it here,” said Gwen Stefani. “That’s why I am so excited to partner with Target because I’m able to create something inspired by that look but that’s easy to find and affordable. Now all the moms can get their hands on it!”

The collection includes more than 80 exclusive fashion items and accessories, from plaid-print jumpers, hoodies and tuxedo-style onesies to bow-adorned headbands, faux-leather jackets and trendy punker pants. The range will be available in sizes from six months to 16 years, with the prices ranging from $3.99 to $29.99.

“Harajuku Mini is an affordable line of clothing and accessories that captures Gwen’s vision as a preeminent fashion designer,” said Trish Adams, senior vice president of apparel and accessories, Target. “Her playful take on kids’ fashion is sure to resonate with Target’s guests, especially those searching for the perfect holiday gift.”

The second instalment will be available at Target starting December 25.
Gwen Stefani
Target