H&M to open UK concession in Selfridges

News has just arrived that worldwide discount fashion retailer,

H&M, will open its first UK concession in Selfridges.

Due to open at the end of August, the concession will be located on the ground floor and will feature a bespoke interior design and will carry a handpicked selection of the latest H&M collections.

Magnus Olsson, H&M’s country manager, said: “H&M wants to be in the best business locations worldwide and Selfridges is a great addition to our London store portfolio – a real shopping destination. Customers can look forward to the ultimate H&M fashion experience at Selfridges – we look forward to surprising them!”