Lucy Yeomans, editor-in-chief of Harper's Bazaar, is to

leave the fashion publication for a post at Net-A-Porter.com. Yeomans appointment will be as the retail website's editor-in-chief.

Yeomans, who has been editing Harper's since 2000, previously worked for Vogue at Conde Nast. She is widely acknowledged as reviving the readership of Harper's Bazaar, including a revamp of the magazine's layout, and it's name change from Harper's and Queen.

Yeoman's is not the only editor who has made the move from magazine to online. Jeremy Langmead, formerly of Esquire, is now editing Net-a-Porter's male site, Mr Porter.

Net-a-Porter and Mr Porter have always promoted their content in a magazine format, selling the clothes in an editorial curated online shop.

Yeomans told the Telegraph: "The media landscape is evolving radically and Net-A-Porter has a global readership of over 3.5 million women who demand the very best edit of luxury fashion worldwide. Net-A-Porter has redefined the way women read about and consume fashion. I am looking forward to working with some of the very best talent in the industry and to creating truly inspiring content."

Yeomans will report to the company's managing director Alison Loehnis, and will be tasked with making Net-A-Porter the ultimate fashion magazine, merging content and commerce on a global scale.

 

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