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Intertextile Shenzhen keeps promises

By FashionUnited

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The Shenzhen International Trade Fair for Apparel Fabrics and Accessories

that took place from 11-13 July kept its promise of more exhibitors, more exhibition space and more individual pavilions. According to the final report released by show management on Friday, the number of exhibitors from 11 countries and regions increased by 26 percent compared to 2012 to almost 600 participants.

Sprawled over three halls, the exhibition space increased by more than 30 percent to 22,500 square meters, thus reacting to the heightened demand. Though the number of visitors fell slightly by 7 percent from almost 14,000 in 2012 to 13,000 in 2013, the mix was more international as visitors came from 25 countries and regions.

After China and Hong Kong, the strongest contingents were sent by India and China, which is why both countries had their own pavilions for the first time this year as part of the Intertextile Pavilion. Both countries had a successful show and are planning a repeat in 2014.

“Next year we will bring an even bigger number of exhibitors as the fair has more than met our expectations. We have talked with a lot of buyers from outside Guangdong province which we didn’t expect, such as Beijing, Shanghai, Ningbo, Shandong and more. Southern China has a big demand for yarn, and a lot of companies here are not aware of the high-quality yarn we produce, but we can create that awareness at a fair like this,” said Ravi Narayanaswamy, joint director of Indian pavilion organiser Texprocil.

“Shenzhen has a lot of manufacturing plants for ladieswear and is centrally located within the region. Close by, Hong Kong has the buying offices; Guangdong is the central location of manufacturing while Zhongshan focuses on leisure wear and Huizhou is the centre of menswear production. Taking all these factors together, I believe we will continue to find a lot of business opportunities and buyers at this fair,” praised Yoon Young Sang, vice president of the Korean pavilion organiser Korea Fashion Textile Association, the potential of southern China.

Individual exhibitors from various countries were happy too with their participation in the fair. “There are a lot of people visiting our booth. We are quite optimistic about the market and our business expansion in Southern China,” said Peter Westcott, first-time exhibitor and owner of Westcott Design Ltd from the UK.

“This show definitely helps our business development in China. We have found there is a lot of potential here, and have met some leading Chinese buyers from Guangdong in the last few days,” agreed Nasir Zahid, manager of Reliance Weaving Mills Ltd from Pakistan.

Exposure is key at Intertextile Shenzhen as a number of international exhibitors confirmed. “We have just started operations in China, and the business is promising. Our customers are new local fashion brands. They are very interested in our Spanish designs and products; business at the fair has been good so far,” said Jose Maria Loren, China representative of Luca Cuccolini from Spain.

Buyers appreciated the wide range of different products and categories side-by-side. “The best features of the fair are the variety of products and the wide range of fabric categories on offer,” confirmed Kevin Wang of Hong Kong-based Comwin who was looking for fabrics for European markets. Among the visitors from international brands were representatives from Aurora, Esprit, Hugo Boss, JL Group (Stefanel, DKNY), KappAhl, LF Sourcing, Marc O'Polo, Next Sourcing, S.Oliver and Tesco.

The exact dates for the next Shenzhen International Trade Fair for Apparel Fabrics and Accessories have not been announced yet but it will be in July of 2014.
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