French couture designer, Jean Paul Gaultier is reinventinghis digital presence by appointing the Isobar agency, a subsidiary of Aegis Media, to redesign his sites into a single portal.
As a result, Jeanpaulgaultier.com has become the official global digital interface for his Fashion (Haute Couture and ready to wear) and Perfume (Beauté Prestige International) businesses. This new international digital strategy utilises a platform that optimises the multi-media representation of the brand featuring social media networks such as Facebook, Twitter, as well as a dedicated channel on YouTube.
The new site is also now available in six languages, and features ‘Live!’ an interactive and innovative approach to sharing news, which shares everything being said about the Jean Paul Gaultier brand all over the world in real time. This new section will also feature blog posts, video content, pictures, the designer’s hot picks, his public appearances, information on his collaborations, as well as his costume designs for international artists and films.
Additionally, the site will act as a showroom for his most recent fashion, accessory and perfume collections, as well as include an e-shop shipping to France, the UK, Italy, Germany, Austria, the Netherlands and Belgium.