Jimmy Choo launches updated website

Luxury fashion brand Jimmy Choo has announced

the opening of the new version of JimmyChoo.com and the addition of an editorial channel, named Choo World.

The new international site is split into a number of channels, such as Edit which showcases the latest trends, style guides and exclusive access behind the scences of Jimmy Choo, while the Stylemakers program shares the latest street wear combinations of Jimmy Choo and Channel News covers all events and activities occurring at Jimmy Choo.

The digital store also showcases the labels latest collections and products using beautiful images and photographs. Shoppers are now able to secure their online purchases by following three easy steps and the new site will also display additional product recommendations that compliment the customers purchase.

JimmyChoo.com has also add a 'Wish list' function, in time for the upcoming Holiday season and invites customers to share their list of favorite products. The brand has also simplified its online return policy and released a version of the site for mobile devices.