JJB Sports appoints interim CEO

Fashion and sportswear retailer JJB Sports has announced the appointment of Beverley

Williams, the former LA Senza commercial director and co-CEO, as its interim chief executive officer with immediate effect.

The announcement follows the decision by Keith Jones to step down from the Board of JJB Sports plc and his role as Chief Executive Officer last Friday, although he will serve as an advisor to the company until the end of August.

Williams has a strong retail background with more than 25 years in senior executive positions in the UK and globally. Prior to joining La Senza in 2007, Williams was general manager at lingerie retailer Contessa where she oversaw its revival and integration into the La Senza business.

Commenting on the appointment, Bob Corliss, JJB Sports chairman-designate, said: "I am delighted that Beverley has agreed to join JJB as interim CEO as we embark on the next stages of JJB's turnaround.

“Beverley brings a wealth of experience in multi-channel retailing, which forms a core part of the JJB offering. She is particularly well known for her expertise in product and trading. I am looking forward to working with Beverley as we set about improving the overall experience for JJB customers."

Williams added: "JJB has a great deal of potential and I am confident that with the continued help and commitment of our staff, suppliers and investors we can forge a stronger future for the business."