Outerwear brand K-Way has collaborated with American retailer Abercrombie & Fitch on an exclusive collection to be sold under the fashionbrand’s adult line and its Abercrombie Kids range.
The 25-piece jacket collection, designed with the same waterproof, wind proof and breathable nylon material which the K-Way brand specialises in, also features colours and patterns to match Abercrombie & Fitch’s seasonal assortment.
Matt Feigin, brand manager for K-Way said: “We’re thrilled to be collaborating with such an iconic American brand. K-Way is known worldwide for our superior-quality essential jackets and we felt strongly that Abercrombie & Fitch’s unmistakable All-American style made this the perfect partnership.”
Gillian Galner, group vice president of Abercrombie & Fitch, added: “We know that our consumer will love the K-Way collection for its reputable brand quality and distinctive style. We can’t wait to add the exclusive patterns and colour palettes we designed with K-Way to our fall assortment.”
The K-Way with Abercrombie & Fitch collection is available online, and in global flagships, with prices ranging from 54-250 dollars, and the K-Way with Abercrombie Kids is set to follow later this month.