French luxury group Kering in association with Yoox have launched

new online stores for some its leading portfolio brands.

Fashion houses Stella McCartney, Alexander McQueen and Saint Laurent join accessories houses Sergio Rossi and Bottega Veneta with new online stores.

While each brand remains in full creative control of its online store, the partnership with Yoox will see them benefit for new technology as well as Yoox's experience in e-commerce, Web design, digital production, marketing and customer care.

The brands will retain control of product assortment, editorial content, art direction and digital communication.
 

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