Lacoste signs license deal with Delta Galil

French sportswear brand Lacoste has signed a five-year global

licensing agreement with Delta Galil to design, produce and distribute the label’s new men’s underwear, sleepwear and loungewear lines.

The collection, which will be available in the spring of 2015, will be sold in Lacoste boutiques and in specialist stores.

"It was essential that we choose a licensed partner with a profound respect for our strong heritage and the sporting spirit of the Lacoste brand. Delta Galil team has a perfect understanding of what our brand vision means", said Jose Luis Duran, CEO of Lacoste.

CEO of Delta Galil, Isaac Dabah, added: "Becoming a partner of Lacoste for the purposes of creating a collection that embodies both the values and the style of this iconic brand is a true honour. It is also a major initiative in our strategy for expanding our brand's operations, increasing our portfolio of licenses and strengthening our presence in the global market.”

Delta Galil Industries is a global manufacturer and marketer of private label apparel products for men, women and children, and also holds licensing agreements with Tommy Hilfiger, Wilson, and Maidenform.