Lyle & Scott head of e-commerce to step down

Will Dymott, head of e-commerce Lyle & Scott, is set to leave the fashion label after holding his position at the fashion label

for close to five years.

Dymott will be exiting the label as of next month to take on the newly created role of head of data and CRM e-commerce and multichannel retail consultancy Practicology and is set to start working with the consultancy on November 3.

Lyle & Scott have yet to announce who his successor will be. Whilst working at the fashion label Dymott introduced a transactional mobile website and launched one of the first Facebook commerce stores for the label. He also helped rolled out the label across social media platforms.

Prior to joining Lyle & Scott in 2010, Dymott previously worked as e-commerce director at the Conran Shop. He was also head of marketing at children’s retailer Great Little Trading Company and head of home shopping at Fat Face.