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My-Wardrobe launches loyalty programme

By FashionUnited

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My-Wardrobe, the online fashion retailer,

which houses top designer womenswear and menswear ready-to-wear, shoes and accessories collections, is launching a loyalty programme, giving shoppers fashionable rewards every time they shop.

The my-loyalty scheme will reward shoppers for money spent on my-wardrobe.com similar to programmes run by Tescos, Boots and Superdrug. Shoppers will earn one my-loyalty point for every pound spent, and for every 500 my-loyalty points earned, shoppers will receive a £25 voucher to spend on their next purchase.

In addition, each My-wardrobe customer will be allocated to a new Bronze, Silver, Gold and Black tier system dependant on how much they’ve spent on the site in the last 12 months. Rewards range from free shipping to private VIP events, as well as prize draws and exclusive discounts.

To launch the scheme the retailer will be offering triple my-loyalty points on every purchase from the new collections until April 21.

Sarah Curran, founder and CEO of my-wardrobe.com, comments, “We continue to look at innovative ways that we can make shopping on my-wardrobe.com even more rewarding for our customers. We hope that with the launch of the new my-loyalty programme, we can give something back to customers with the new tiered reward system.”

Founded in 2006 by Curran, this is the latest development from the online retailer, at the end of 2011 it launched its mobile site, and last week it launched into the Middle East.
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