Mytheresa.com appoints creative director

German-based Mytheresa.com has appointed Paula Reed as it's new creative director. Reed, who was the founding style director of UK

Grazia magazine before heading to Harvey Nichols, stated her role is "to suggest things they haven’t even thought of before, things that come very naturally to me as somebody with magazine experience."

“Paula’s extensive experience across many fields of fashion including retail, journalism, style direction and editorial will make her a great addition to the Mytheresa.com team,” said founder Susanne Botschen in a statement.

Mytheresa.com was founded in 2006 and has grown into a leading luxury etailer. Last year the company accrued revenue of 44 million euros, which is set to grow significantly in the new financial year.