Mytheresa.com teams up with Alexa Chung for NYFW

German-based Mytheresa.com has teamed up with contributing

editor to British Vogue, Alexa Chung, who will act as the online retailer's social media guest editor during the upcoming New York Fashion Week.

Mytheresa.com revealed that Chung will be posting the "highlights of her schedule during NYFW" on the retailer's Instagram, Facebook and Twitter social media accounts, reported WWD. The partnership is set to be the second collaboration between the 30- year old model and presenter, following Chung's interview and participation with the online fashion retailer's mini movie series known as "Mytheresa.com Women" last summer.

Chung currently has over 1.2 million followers on Twitter and 700,000 followers on Instagram, who will be able to follow her movements and activities during NYFW, who will also be linking her posts for Mytheresa.com on her own social media channels.