New design features at my-wardrobe com

Introducing a new Designer Room, my-wardrobe.com

re-worked its website for SS11. The e-shop dedicated to everyday luxury presents new designer labels and editorial features.

To Designer Room is carefully-edited and carries brands such as Preen Line, Mulberry RTW, Milly, Moschino Cheap & Chic, 3.1 Phillip Lim, Camilla Skovgaard and Bionda Castana. They joining collections from existing brands such as D&G, Anya Hindmarch, Halston Heritage and Tibi. Other new style rooms include Shoe Lounge and Bag Boutique.

The fashion focused website will provide daily style news, magazine-style features, click-to-buy fashion films from MY-TV and street style photography with the Daily Buzz editorial bar. Through Five Ways to Wear It, 3D TV and designer interviews, shoppers will know how to wear the latest trends. Purchases are wrapped and have next day delivery to most UK and European destinations.

Sarah Curran, founder and CEO of my-wardrobe.com, comments: “We have been working behind the scenes to create an unique shopping experience, which marries online shopping with magazine and blog-style editorial with exquisite photography.”

My-wardrobe.com launched in April 2006, the site is designed and developed in the UK.