Nike womenswear to boost profits

Nike is hoping its womenswear sporting business will boost its revenue, as the company aims for a 2 billion dollar revenue growth

in the next three years, taking the total to 7 billion dollars.

The comments were made as Nike unveiled its spring/summer women’s collections, including performance and lifestyle products and digital services, in New York alongside 27 of the world’s top athletes.

“Sport and fitness are powering a new lifestyle shift for women around the world,” said CEO Mark Parker, who added that innovation and the company’s relationship with its “digital community of 65 million women” is driving momentum.

The company said that its Nike+ Training Club App for women has been downloaded 16 million times while 9 million women have downloaded the Nike+ Running App.