Pepsi launches World Cup fashion collection
By FashionUnited
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Softdrink giant Pepsi is launching a fashion collection in time for the World Cup in Brazil next month.
The company is teaming up with brands including Original Penguin, for zip jackets; Gents for baseball caps; and Del Toro for shoes.
Call ‘Live For Now,' the collection features streetwear, accessories and electronics, designed to run alongside its 2014 football campaign.
The collection will be available at Bloomingdales in the US, Colette in Paris and Liberty in London.
The menswear line will also include swimming trunks from Original Penguin; sweatshirts from Goodlife; and leather chukka sneakers and slippers from Del Toro.
"We were inspired by the link between the sport of football and the world of art - both places where passion leads to great acts of creativity,” said Pepsi Global’s chief marketing officer Kristin Patrick.
“Motivated by our 2014 global football campaign, the Pepsi 'Live for Now' Capsule Collection brings the best of art and football to life," she added.