3.1 Phillip Lim has opened its first UK store in London’s South Kensington in partnership with luxuryretail company Club 21 UK, the fashion and accessory arm of the Como Group.
Located on Pelham Street, the 3,200 square foot boutique offers the New York-based brand’s ready-to-wear collections for men and women, as well as its popular accessory lines.
The opening marks the first store in the designer’s partnership with Club 21 UK and its first in its expansion into the British marketplace. A second London store is set to open in 2014.
"London has always been so welcoming to us, and we have waited it out and chosen our partner wisely," said the label's chief executive officer and co-founder, Wen Zhou to WWD. "We are not going to rush into anything; we want to make sure we are in the right locations with the right message at the right time, and Club 21 are really on board with helping us to do this. We are very excited."