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Pure to include body fashion and children's wear

By FashionUnited

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Fashion trade show Pure London is expanding its

offering this summer with two new sectors: body fashion and children's wear. The new Pure Body will include lingerie and swimwear, with brands such as Velder Lauder, Corsetiere, Made by Niki Lingerie, HOTmilk and Doro being named as participants.

Pure Junior will be the trade show's first foray into fashion for young children, supplementing the existing teen fashion segment Spirit Young Fashion.

Pure London will take place somewhat later than usual this season, opening on 19 August through 21 August. This is to avoid coinciding with the city's Olympic Games which will take over London this summer.
Pure London