Safilo acquires Polaroid

Italian eyewear maker Safilo has confirmed the completion of the acquisition

of the Polaroid Eyewear business, a world leader in optics and polarized lens technology and a global eyewear manufacturer and distributor.

With this year marking Polaroid’s 75 anniversary, Safilo added in the statement that they had a number of “ambitious development projects” planned for the brand, not only in Europe but also in those significant markets where the brand is currently under-represented and where the distribution network of Safilo Group will allow a prompt and solid expansion.

Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented: “We are extremely proud of the completion of the acquisition of Polaroid Eyewear, a historical yet contemporary business which will contribute to achieving the full potential of Safilo by expanding its offering in the specialist market segment which promises considerable future growth.

With Polaroid on board, we also have the opportunity to increase our offer of polarized products, thereby strengthening the Group in a business area which is constantly growing and which allows for further enhancement of our eyewear collections, also in the fashion and diffusion segment for our own brands as well as for our licensed brands.”

Polaroid will alongside own brands Safilo, Carrera, and Smith, as well as its licensed brands, which include Alexander McQueen, Balenciaga, Céline, Dior, Gucci, Jimmy Choo, Marc Jacobs, Tommy Hilfiger, and Yves Saint Laurent.