Shopstyle revamps website

Aggregate fashion website ShopStyle has revamped its website this week to enhance

its merchant and brand opportunities to capitalise on its two million users.

The new-look site, which was launched across the UK, US, Germany, France, Australia and Japan simultaneously, incorporates personalised search tools that deliver tailored styles, brands, items and content from ShopStyle’s enhanced editorial.

The design now also fits any browser size, has an intuitive search through natural language matching, and features an upgraded dynamic filtering include brands, stores, price, size, sales and saved searches and preferences.

The main benefits to the new site are commercial, as the new design includes increased inventory on the home and search results pages, as well as enhanced merchandising opportunities through On Trend, Editor’s Pick, Free Shipping and On Sale pages, which will be flagged and personalised to the user. Plus there is a new addition to the homepage, ‘brands we love’, which is a series of placements to drive the user to key merchant partners and advertisers.

Commenting on the new site, Joanna Wells, Editorial Director for ShopStyle Europe, said: “It’s a natural method of delivering advertising and merchandising opportunities and fits perfectly within the new search focused ShopStyle.

“As well as modernising the site, we’re curating products in a cleaner, faster, more personalised environment.”