Sofia Coppola directs Dior ad

Sofia Coppola is not new to the fashion industry as she directed a fragrance 

commercial for Miss Dior Cherie, designed accessories for Louis Vuitton, and starred in a LV commercial.

Now Coppola is directing a new TV ad for Miss Dior Cherie with Natalie Portman. She followed her French roots and used Parisian apartments and the song Je t'aime moi non plus by Jane Birkin and Serge Gainsbourg as a timeless chic backdrop.