Swatch Zebra Day
Mar 30, 2011
Swiss watch company Swatch launches a new animalistic inspired range decorated with asnake prints, and zebra inspired patterns. On 1st April, Swatch will organise a ‘Zebra Day Hunt’ in 28 countries to introduce the animal collection. With the event, the watch brand wants to turn things around, and no longer let Zebra be the hunted persecuted target, but change the Zebra into the hunter. Sounds a bit like April Fools’ Day joke to us.
The Zebra Day Hunt is taking place in 28 countries, and through special websites the brand is looking for participants to become one of the 150 Zebras per city. In London, the day will start at 10am where Zebra Morph suits will be handed out. The actual hunt for fancy dress lions, buffalos, cheetahs, elephants or rhino morphs will begin at 10.30am, and there are 50 prizes to be won. The activation is supported by a Facebook photo contest until 18th April.
Swatch is part of the Swatch Group, which is one of the largest international manufacturer of finished watches across the globe. It is also responsible for Tiffany&Co, CK Watch & Jewellery, Balmain to name but a few.