Tommy Hilfiger launches radio station

Fashion house Tommy Hilfiger has teamed up with The Hours

Entertainment and Goom Radio to launch a year-long online digital radio station promoting new fragrances, Loud for her and Loud for him.

Currently streamlining 24/7 on the Internet, Loud Radio is run by professional programmers and Goom DJs from France and the US. Rock, pop and electro music will be on rotation from artists such as the Ting Tings, who are headlining the Loud European tour.

The digital radio station will also feature on radio airwaves in 18 countries and in nine languages, including English, French, German, Portuguese, Polish, Dutch and Chinese.

Hilfiger marked 25 years in the fashion industry last month with a star-studded front row Spring 2011 catwalk show. Celebrations continue across Europe as the Ting Tings take Hilfiger around Europe to promote the launch of the fragrances. The Hilfiger Loud European tour will bring together music, fashion and entertainment in a year-long run to coincide with the promotional campaign.