Toms preparing for future sale?

American footwear and eyewear brand Toms, best known for its 'One for One' business model, is said to be working towards

a future sale. Founded by Blake Mycoskie in 2006, the ethical label is thought to have hired a number of bankers ahead of its impending sale, according to insiders familiar with the matter, reported the Financial Times.

Although the exact value of the footwear brand is unknown, some individuals believe that a sale could bring in as much as 600 million dollars, or 358 million pounds according to current exchange rates. With the label's 'buy one and donate one' model becoming more and more popular, sales have increased over the past eight years; Toms had predicted revenue of 250 million dollars (149 million pounds) in 2013, with 30 percent of its sales coming from its online store.

So far, news of the imminent sale has received mixed reactions. “Toms for sale – smart move, sell the fad,” tweeted Maglan Capital, an event-driven hedge fund on Twitter earlier today. David Sable, CEO at Y&R, global marketing communications company tweeted: “Shoemaker Toms put up for sale...a real business model that does good. Keep it away from Wall Street.”