Topman and Jelly present Rockbeach

Topman and creative agency Jelly teamed up

to launch a new festival concept called Rockbeach, which will take place from July to September. Located near Rockaways in New York, the six events free of charge will present new talent and offer a festival campsite. 
Topman has partnered with Jelly for over three years on initiatives that have supported the arrival of its first US flagship in 2009. The brand is known for supporting young talent in the worlds of fashion and music.

The first Rockbeach is taking place on 9th July and feature performances by Penguin Prison, Wild Yaks, Janka Nabay and the Bubu Gang, and Monogold.