We Love Japan
May 12, 2011
Together with adidas, designer Yohji Yamamoto created a We Love Japan tot bag for Y-3in aid of Japan, and to help the effected areas by the earthquake and tsunami. All funds from this global initiative will be donated to immediate Japan relief efforts.
Starting at the end of May 2011, the tote bag will be available in select Y-3 flagship stores across Europe, the US and Asia, retailing for 12 EUR In Japan, from May 20th till June 5th, Y-3 will donate 10% of sales, while the bag will be given to customers as a gift with purchase. This will take place in Tokyo, Osaka, Kobe, and Kokura.